About GFR

Over 30 years of helping Families
find Their Dream Home

For more than 30 years, GFR Homes has been dedicated to families and their dreams of new homeownership. Whether you are considering purchasing your first home, looking to down-size or moving up to a semi-custom home, GFR offers the time-tested experience, design expertise and uncompromising craftsmanship that can make your dream a reality.

Head-quartered in Upland, California, GFR Homes is one of the leading premier homebuilders. GFR takes pride in understanding how today’s families live. We stay on the leading-edge with best practices in design, innovation and construction, creating excellent curb-appeal on the outside and inviting living spaces on the inside. Attractive kitchens are beautifully appointed with high-quality smart home appliances and ample storage for everyday living and entertaining. Essential energy efficient amenities and safety features are standard throughout to ensure valuable cost savings for the homeowner and good stewardship of the environment. We, at GFR Homes, also share a family’s concern for a balance between privacy and community. While each neighborhood plan provides a welcome sense of belonging, individual home sites are large enough on most of our communities to feature and include an attached or detached ADU(i.e. casita, granny-flats, in law quarters). What we have learned through our experience is the importance of keeping families together in a home setting that allows families to care for their elderly parents in their twilight years and helps the younger family members participate in homeownership

Our team

Felizardo Robles ,Jr.

Founder & President

As President, Mr. Robles provides hands-on attention to all aspects of the company, from initial acquisition of land through to the close of sales. In 1976, Mr. Robles acquired his Real Estate License and in 1982 went on to create Golden West Investments, a real estate brokerage company, followed in 1988 by Golden Pacific Industries, a real estate development company. In 1995, Mr. Robles founded GFR Enterprises, Inc., under the umbrella of GFR Homes, a privately held Land and Real Estate Development company which identifies opportunistic acquisitions, performs due diligence, navigates the entitlement process, performs construction and project management and to date has delivered over 600 residential units. Mr. Felizardo Robles is a 1976 graduate of California Polytechnic University, Pomona and holds Real Estate Broker and General Contractor licenses.

Fernando Dutra

Mr. Dutra contributes a vast spectrum of Real Estate development, construction, and government entitlement experience. Before joining GFR Homes, Mr. Dutra was President of Allwest Development Co.Inc, a residential and commercial development firm. Mr. Dutra has held similar positions throughout his career including Vice President of Planning for D.R Horton, one of the nation’s largest publicly held Real Estate development companies. Prior to D.R Horton Mr. Dutra had held similar positions with Richmond American Homes and K.Hovnanian. In his leadership capacity for over 35 years in the Real Estate development industry, Mr. Dutra has been responsible for overseeing Land Development, Construction Operations in Residential, Commercial , Assisted Living and purchasing departments with a focus on developing systems and processes that produce predictable and consistent results in each of the key disciplines.

Arlene Anaya

Ms. Anaya is in charge of managing all projects for GFR Homes and its finances. She has an extensive background in planning, project management, accounting and finance, and managing cross-functional business operations. She is an analytical and a conceptual thinker who effectively partners with senior level staff in both the public and private sector to assess opportunities, facilitate strategic decisions, and drive successful implementations. Prior to joining GFR Homes, Ms. Anaya was with National Community Renaissance as their Senior Vice President of Property Management and Compliance, where she lent her expertise in the fields of finance, operations, and real estate development. She is a graduate of California State University - Los Angeles with a Bachelor of Science Degree in Business Administration, with an emphasis in Accounting. Ms. Anaya is a current member of the National Association of Women in Construction and is also a Notary of California.

Jonathon Siemsen

Jonathon Siemsen brings 30 years of experience in the Inland Empire residential development market. After graduating from Cal Poly Pomona with a Bachelor of Science degree in Urban and Regional Planning, he started his career as a Forward Planner and Land Acquisition associate. His experience as a project manager with Inland Empire builders helped developed expertise in due diligence, entitlement, permitting, operations oversight, budget prep and management, including onsite/offsite purchasing, CFD formation and land development. His experience has been exclusive to the Inland Empire and he has a unique knowledge of local markets and City policy for development.

Our Vision

GFR Homes is one of the leading premier homebuilders. We take pride in understanding how today’s families live, staying on the leading-edge with best practices in design, innovation and construction to create excellent curb-appeal on the outside and inviting living spaces on the inside. Attractive kitchens are beautifully appointed with high-quality smart home appliances and ample storage for everyday living and entertaining. Essential energy efficient amenities and safety features are standard throughout to ensure valuable cost savings for the homeowner and good stewardship of the environment.

Our Mission

We, at GFR Homes, also share a family’s concern for a balance between privacy and community. While each neighborhood plan provides a welcome sense of belonging, individual home sites are large enough on most of our communities to feature and include an attached or detached ADU (i.e. casita, granny flats, in law quarters). What we have learned through our experience is the importance of keeping families together in a home setting that allows families to care for their elderly parents in their twilight years and helps the younger family members participate in homeownership.

Past Projects

Project Name
Location
Units
Year Completed
Type
Media
Single Family Residences
Fontana
13
1988-1989
Single Family Residences
Golden Pacific Shopping Center
Upland
1
1989-1991
Built Strip Shopping Center 48,000 Acres
Single Family Residences
Colton
24
1995-1996
Single Family Residences
Single Family Residences
Colton
17
1997-1999
Single Family Residences
Crimson Crest in Shandin Hills
San Bernardino
32
1999-2002
Entitled & Built Single Family Home Tract
Olive Crest
San Bernardino
54
2002-2003
Entitled & Built Single Family Home Tract
Chestnut
San Bernadino
127
2003-2006
Entitled & Built Single Family Home Tract
Belmont
San Bernadino
54
2006-2008
Entitled & Built Single Family Home Tract
Belmont
San Bernadino
18
2008-2009
Entitled & Built Single Family Home Tract
Crossroads
Highland
24
2009-2010
Entitled & Built Single Family Home Tract
Pepper Tree
Rialto
24
2011-2012
Rehab 11 single Family Home Tract & Built 13 Single Family Home Tract
Mountain View
Rialto
12
2012-2013
Rehab 6 single Family Home Tract & Built 6 Single Family Home Tract
Trinity
Moreno Valley
78
2013-2016
Built Single Family Home Tract
Alder Estates
Bloomington
7
2015
Built Single Family Home Tract
Cielo Ridge
Redlands
6
2016-2017
Built Single Family Home Tract
Toscana
Rancho Cucamonga
7
2017
Entitled & Built Single Family Home Tract
Mueller's Grove
Rancho Cucamonga
10
2018
Entitled & Built Single Family Home Tract
Mueller's House
Rancho Cucamonga
1
2018
Rehab of Historical Home For Sale
Villas at the U
San Bernadino
45
2018-2019
Builtout - Condominium Project
The Magnolias
Upland
37
2020
Built Condominium Project
Verdemont Ranch - 17329
San Bernardino
28
2022
Built Single Family Home Tract
Verdemont Ranch - 17329
San Berardino
46
NA
Under Construction
W Verdemont
San Bernardino
15
NA
Ready to Start Construction 1/2023
S. Verdemont
San Bernardino
84
NA
Under Entitlement
Verdemont Ranch - 17329
San Bernardino
20
NA
Entitlement
Tract 16533/17367
San Bernardino
130
NA
Entitlement
914